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Culture (stylized as C U L T U R E) is the second studio album by American hip hop group Migos. It was released on January 27, 2017, by Quality Control Music, 300 Entertainment and Atlantic Records. The album features guest appearances from DJ Khaled, Gucci Mane, 2 Chainz, Travis Scott and Lil Uzi Vert, while the production was handled by Metro Boomin and Murda Beatz, among others.

The album was supported by two singles: "Bad and Boujee" featuring Lil Uzi Vert, and "T-Shirt". Culture received generally positive reviews from critics and debuted at number one on the US Billboard 200. It also topped the US Top R&B/Hip-Hop Albums chart, becoming Migos' first number one album on both charts. It also debuted at number one on the Canadian Albums Chart.

Background

The group first initially announced that the title for their second album would be called No Label 3, however, they later changed it to Culture. As of October 2016, the release of the album was delayed due to their conflict with 300 Entertainment.

The cover artwork is made by Stole "Moab" Stojmenov, a young Italian graphic designer based in Milan, and makes explicit reference on the turning point that this album represent for Migos themselves. The cover is what Migos gave to American hip hop culture and the city of Atlanta in every sphere, from music to fashion.

Promotion

In December 2016, Migos went on tour to Nigeria where they performed "Bad and Boujee". A viral video shows how popular the song has grown since its release.

Singles

On October 28, 2016, Migos released the lead single from Culture, "Bad and Boujee". The song features a guest appearance from American rapper Lil Uzi Vert, while the production was handled by Metro Boomin and G Koop. The song has topped the Billboard Hot 100, marking the first ever number-one for Migos and Lil Uzi Vert, respectively. On January 23, 2017, "Bad and Boujee" was certified Platinum by the Recording Industry Association of America (RIAA).

"T-Shirt" was first released as the album's promotional single on January 6, 2017. The song later impacted urban contemporary radio as the album's second single on February 14, 2017.

Promotional singles

The first promotional single, "Call Casting" was released on January 13, 2017.

The song was produced by Buddah Bless.

The second promotional single, "What the Price" was released on January 19, 2017. The song was produced by Ricky Racks, Keanu Beats and 808Godz.

Critical reception

Culture received generally positive reviews from critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received an average score of 79, based on 18 reviews. Neil Z. Yeung of AllMusic praised the album saying, "Culture propels the Migos three into the mainstream with a collection of woozy trap gems that is a peak in their young careers thus far." Writing for Rolling Stone, Christopher R. Weingarten said, "Culture also sees Migos upping their game musically, working with some of Atlanta's hottest producers (Metro Boomin, Zaytoven) to cook up stickier melodies than ever." Clayton Purdom of The A.V. Club said, "On Culture the band stakes a claim as the most important rap group to come out of Atlanta since Outkast. That it even seems fathomable is proof of the album's success." Steve "Flash" Juon of RapReviews.com said, "Offset has developed into a charismatic storyteller who holds your attention when he keep the stories on wax rather than behind bars." Karas Lamb of Consequence of Sound said, "Backed by production from Murda Beatz, Purps, Cardo, Zaytoven and Nard & B, co-pilots Quavo, Offset, and Takeoff sustain the hubris, excess, and immediate gratification adored by fans of gutter rap machismo while somehow bottling the very particular charm necessary for them to capture the hearts of pop-loving teens across the globe and carry rapping children's lit live on the radio."

Chris Gibbons of XXL said, "Culture is a tour de force of all that makes Migos great while showcasing all of the group's strengths?the gift for catchy hooks and melodies, unique flows, incredible group chemistry and phenomenal one-liners." Chase McMullen of The 405 said, "Migos see no need for a limit to the fun, and invite you in with familiarity, guiding you right into the consistency that follows throughout the album." Lewis Lister of Clash said, "CULTURE may be limited in its scope, but it delivers in spades everything one might have hoped for from "the Beatles of this generation." Sofia Rajkumarsingh of The Line of Best Fit said, "Migos never try to recreate anything they've already done, but simply deliver more music that reflects their contagious, unadulterated flow. Culture is an album where they seize a moment of much-deserved success." Winston Cook-Wilson of Spin said, "If you gauge artistic success by innovation, you can just filter the best of Culture, a very decent group of Migos songs, into a playlist. But if you appreciate Migos and the sound they ushered into contemporary rap as being one of the genre's most basic, essential natural resources, it will be easier to let the whole album?a drama of perseverance?ride out." Kitty Empire of The Observer said, "Like their increasingly musical, but still weird, productions, Migos's triplet-heavy, robotic non-flows have come on leaps and bounds, while retaining the group's core starkness."

Commercial performance

Culture debuted at number one on the US Billboard 200, earning 131,000 album-equivalent units in its first week (44,000 of which were pure album sales). It also topped the US Top R&B/Hip-Hop Albums chart, becoming Migos' first number one album on both charts. It also debuted at number one on the Canadian Albums Chart with first-week sales of 2,000 copies. The album was certified Platinum by the Recording Industry Association of America (RIAA), for combined sales and album-equivalent units of over 1,000,000 units, just under three months of the album's release.

Track listing

Charts

Certifications

Release history

References

Source : Wikipedia

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